{"slug":"ansoff-matrix","name":"Ansoff Matrix","category":"Startups","definition":"Every growth option a firm has falls into one of four quadrants defined by two axes: existing vs. new product, and existing vs. new market. Risk rises as unknowns multiply: selling your existing product to your existing market adds zero unknowns; diversifying (new product + new market) adds two unknowns simultaneously, compounding risk roughly fourfold. The matrix's job is prioritization…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/ansoff-matrix/SKILL.md","playbook_url":"https://www.deciqai.com/skills/ansoff-matrix?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=ansoff-matrix","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=ansoff-matrix"}}