{"slug":"content-led-growth","name":"Content-Led Growth — Topic Clusters for Search Intent","category":"Startups","definition":"Content-led growth turns a website into a compounding acquisition asset by covering the topics your buyers search, organized as pillar + cluster pages that build topical authority. It's slow to start and durable once it works — the opposite of paid, which stops when spend stops. The unit of strategy is search intent, not keywords in isolation.","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/content-led-growth/SKILL.md","playbook_url":"https://www.deciqai.com/skills/content-led-growth?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=content-led-growth","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=content-led-growth"}}