{"slug":"disruptive-innovation","name":"Disruptive Innovation","category":"Startups","definition":"Most incumbents fail not because they make bad decisions, but because they make good ones. Clayton Christensen found that leading firms listened to their best customers, invested in high-margin segments, and were displaced anyway. The pattern: incumbents overshoot mainstream customer needs, creating a price window at the low end that a new entrant can enter profitably — and the incumbent…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/disruptive-innovation/SKILL.md","playbook_url":"https://www.deciqai.com/skills/disruptive-innovation?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=disruptive-innovation","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=disruptive-innovation"}}