{"slug":"dynamic-core-competence","name":"Dynamic Core Competence","category":"Strategy","definition":"Core competence (Prahalad & Hamel, 1990) becomes dynamic when you recognize that competences decay, markets change what they reward, and building sequence matters. The common failure: treating competence as a static asset — identify once, defend, leverage indefinitely. Leaders in one technology cycle become entrenched incumbents in the next, not because they stopped being competent but because the market stopped…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/dynamic-core-competence/SKILL.md","playbook_url":"https://www.deciqai.com/skills/dynamic-core-competence?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=dynamic-core-competence","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=dynamic-core-competence"}}