{"slug":"endowment-effect","name":"Endowment Effect","category":"Cognitive bias","definition":"People demand roughly 2× more to give up something they own than they would pay to acquire the identical thing — purely because they own it. Ownership converts a transaction from a potential gain into a potential loss, and losses loom ~2× larger than gains (prospect theory). The effect kicks in within 30 seconds of possession; customization and personalization amplify…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/endowment-effect/SKILL.md","playbook_url":"https://www.deciqai.com/skills/endowment-effect?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=endowment-effect","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=endowment-effect"}}