{"slug":"founder-led-sales","name":"Founder-Led Sales — Sell It Yourself Until It's Repeatable","category":"Startups","definition":"Before product-market fit, the founder must run sales personally — not because it scales, but because it's the fastest, highest-fidelity discovery loop and the only way to learn what actually closes. Hiring a salesperson to sell an unproven product usually fails: they can't articulate a value prop that doesn't exist yet, and the founder loses the learning. You earn the…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/founder-led-sales/SKILL.md","playbook_url":"https://www.deciqai.com/skills/founder-led-sales?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=founder-led-sales","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=founder-led-sales"}}