{"slug":"halo-effect","name":"Halo Effect","category":"Cognitive bias","definition":"A single positive or negative impression biases judgments of all unrelated attributes. A \"great\" CEO is assumed to have great strategy, vision, and execution; a beloved brand's features are rated higher than equivalent features from less-loved brands. Documented by Thorndike (1920), formalized by Nisbett & Wilson (1977), applied to business analysis by Rosenzweig (2007) — who showed business books overclaim…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/halo-effect/SKILL.md","playbook_url":"https://www.deciqai.com/skills/halo-effect?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=halo-effect","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=halo-effect"}}