{"slug":"herzberg-two-factor","name":"Herzberg Two-Factor Theory","category":"Startups","definition":"Herzberg's 1959 Pittsburgh study found satisfaction and dissatisfaction are two independent axes. Hygiene factors (salary, working conditions, job security) only remove dissatisfaction — never create motivation. Motivators (achievement, recognition, responsibility, growth, the work itself) create genuine engagement. More hygiene spending never produces motivation; only job enrichment — redesigning work for higher responsibility and autonomy — does.","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/herzberg-two-factor/SKILL.md","playbook_url":"https://www.deciqai.com/skills/herzberg-two-factor?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=herzberg-two-factor","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=herzberg-two-factor"}}