{"slug":"jobs-to-be-done","name":"Jobs to Be Done","category":"Startups","definition":"Jobs to Be Done (JTBD) holds that customers don't buy products for their features; they 'hire' them to make progress in a specific circumstance. The unit of analysis is the job, not the customer demographic or the product category. Understand the functional, emotional, and social progress people seek, and you understand what they'll actually hire and fire.","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/jobs-to-be-done/SKILL.md","playbook_url":"https://www.deciqai.com/skills/jobs-to-be-done?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=jobs-to-be-done","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=jobs-to-be-done"}}