{"slug":"k-factor-viral","name":"K-Factor and Viral Coefficient","category":"Startups","definition":"K = i × c, where i = average invites per existing user, c = conversion rate into new activated users. K > 1 → exponential growth; K < 1 → finite ceiling; K = 1 → linear. Most \"viral\" products have K in the 0.1-0.6 range — social transmission, not a growth engine.","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/k-factor-viral/SKILL.md","playbook_url":"https://www.deciqai.com/skills/k-factor-viral?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=k-factor-viral","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=k-factor-viral"}}