{"slug":"nudge-theory","name":"Nudge Theory","category":"Mental model","definition":"People procrastinate on retirement savings, skip vaccine appointments, and leave privacy settings on dangerous defaults — not from ignorance, but because the choice environment works against them. Nudge theory (Thaler & Sunstein) treats choice architecture — defaults, framing, social norms, friction — as the decisive variable. A nudge alters behavior in a predictable way without forbidding options or changing economic…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/nudge-theory/SKILL.md","playbook_url":"https://www.deciqai.com/skills/nudge-theory?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=nudge-theory","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=nudge-theory"}}