{"slug":"positioning-obviously-awesome","name":"Positioning — Make It Obviously Awesome (Dunford)","category":"Cognitive bias","definition":"Positioning (April Dunford, Obviously Awesome, 2019) is the context you set so customers instantly understand why your product is great for them. Most weak positioning comes from anchoring to the category you were built in rather than the one where you win. Positioning is deliberate and componentized — not a tagline, but the frame that makes your strengths obvious.","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/positioning-obviously-awesome/SKILL.md","playbook_url":"https://www.deciqai.com/skills/positioning-obviously-awesome?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=positioning-obviously-awesome","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=positioning-obviously-awesome"}}