{"slug":"pricing-strategy","name":"Pricing Strategy","category":"Cognitive bias","definition":"Price is a structural decision, not a calculated number. Cost-plus and competitor-matching both ignore 50 years of pricing research: what people pay is shaped by reference points, anchoring, loss aversion, and offer structure — not by cost. Kahneman & Tversky (Econometrica 1979): losses hit ~2× harder than equal gains. Thaler (1980): endowment effect and mental accounting drive consumer pricing behavior.","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/pricing-strategy/SKILL.md","playbook_url":"https://www.deciqai.com/skills/pricing-strategy?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=pricing-strategy","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=pricing-strategy"}}