{"slug":"s-curve-technology-adoption","name":"S-Curve Technology Adoption","category":"Startups","definition":"Innovations spread along an S-shaped curve: slow early adoption, a steep acceleration as word-of-mouth compounds, then a plateau as the market saturates. Ryan and Gross's 1943 hybrid-corn study produced the first quantitative S-curve; Rogers (1962) codified the five adopter segments — innovators, early adopters, early majority, late majority, laggards — that each demand a different strategy.","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/s-curve-technology-adoption/SKILL.md","playbook_url":"https://www.deciqai.com/skills/s-curve-technology-adoption?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=s-curve-technology-adoption","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=s-curve-technology-adoption"}}