{"slug":"social-proof","name":"Social Proof","category":"Mental model","definition":"Social proof: we judge what is correct, normal, or worth doing by observing what others — especially similar others — are doing. Usually efficient; failure mode is severe: under unanimous consensus, people publicly endorse answers they privately know are wrong (Asch 1951–56: error rate <1% alone, ~37% under group pressure). Two amplifiers: uncertainty (social proof fills the vacuum) and similarity…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/social-proof/SKILL.md","playbook_url":"https://www.deciqai.com/skills/social-proof?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=social-proof","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=social-proof"}}