{"slug":"switching-costs","name":"Switching Costs","category":"Startups","definition":"Switching costs are everything a customer must pay, learn, redo, or risk to move from one product to another — financial, learning, data migration, integration, process, relational, and risk premium. They are routinely larger than founders model and customers anticipate at purchase time.","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/switching-costs/SKILL.md","playbook_url":"https://www.deciqai.com/skills/switching-costs?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=switching-costs","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=switching-costs"}}