{"slug":"trust-brand-architecture","name":"Trust Brand Architecture","category":"Mental model","definition":"Brand trust builds through three sequential layers: Functional Trust (does the product do what it claims?) → Emotional Trust (does this brand handle problems with empathy?) → Identity Alignment (does this brand represent who I want to be?). The constraint is always the lowest broken layer. Investing in a higher layer before the lower one is solid does not transfer…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/trust-brand-architecture/SKILL.md","playbook_url":"https://www.deciqai.com/skills/trust-brand-architecture?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=trust-brand-architecture","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=trust-brand-architecture"}}