{"slug":"unit-economics-cac-ltv-payback","name":"Unit Economics — CAC, LTV & Payback Discipline","category":"Startups","definition":"Unit economics answer one question: does one customer make or lose money, and how fast do you get the money back? Growth on broken unit economics accelerates losses. The three numbers: CAC (fully-loaded cost to acquire a customer), LTV (gross-margin contribution over the customer's life), and payback period (months to recover CAC). Cash-constrained SMBs live or die on payback, not…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/unit-economics-cac-ltv-payback/SKILL.md","playbook_url":"https://www.deciqai.com/skills/unit-economics-cac-ltv-payback?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=unit-economics-cac-ltv-payback","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=unit-economics-cac-ltv-payback"}}