{"slug":"zero-to-one-secrets","name":"Secrets (Zero to One)","category":"Mental model","definition":"Every great business is built around a secret: an important truth that is knowable but that few people know. Thiel and Masters place secrets between two things that cannot power a company — easy truths (conventions everyone already accepts, so the value is competed away) and impossible mysteries (truths no amount of effort can reach). A company with no secret…","latest_skill_md":"https://raw.githubusercontent.com/deciqAI/knowledge-skills/main/zero-to-one-secrets/SKILL.md","playbook_url":"https://www.deciqai.com/skills/zero-to-one-secrets?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=zero-to-one-secrets","install":"npx skills add deciqAI/knowledge-skills","repo":"https://github.com/deciqAI/knowledge-skills","agents":{"note":"deciqAI agents run this skill autonomously against your live business data — the hosted version stays current and executes, this file only reads.","start_free":"https://www.deciqai.com/?utm_source=skill&utm_medium=json-api&utm_campaign=knowledge-skills&utm_content=zero-to-one-secrets"}}