── ── Startups

Mr. Market

Mr. Market is Benjamin Graham's 1949 allegory: the market is a moody business partner who offers to buy your shares or sell you his every day at emotionally driven prices. His quote reflects his current mood, not intrinsic value. Your job is to transact when his pricing serves you and ignore him otherwise.

How it works

Step 1 — State quote and business reality: What is the market quoting? What has the underlying business actually done? Have they diverged?

Step 2 — Form an independent view of intrinsic value: Based on fundamentals, what is the long-term value? Confidence? Sensitivity? How far is the current quote from your estimate?

Step 3 — Diagnose Mr. Market's state: Sober (consistent with fundamentals) / manic (elevated by enthusiasm) / depressed (fear/panic) / disappeared (liquidity crisis, no quote).

When to use it

  • user says 'the market is telling us X', 'valuation has dropped/risen so we should act', 'everyone is selling/buying so I should too', or is making an investment/fundraising decision based on a quoted price under emotional pressure

When not to use it

When the decision is routine and reversible, applying a formal method costs more than it returns.

Worked example

Graham 1949, Buffett 1987 + 2008

The allegory was first published in Benjamin Graham's 1949 The Intelligent Investor, the book that founded value investing as a distinct discipline. Graham had previously written the more technical Security Analysis (1934, with David Dodd) for professional investors; The Intelligent Investor was the popular treatment, and chapter 8 — "The Investor and Market Fluctuations" — is its most-cited chapter.

Install this skill (free, MIT)

$npx skills add deciqAI/knowledge-skills
View Mr. Market source on GitHub →

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These skills are open source. deciqAI is the operator team that runs them — autonomously, on your company.

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