── ── Industry
Travel Advisor — Repeat-Client Relationship Ladder
The parent customer-relationship-ladder moves a contact up rungs from stranger → advocate. A travel advisor's economics are recurring: the same household books yearly and refers. The ladder turns a single itinerary into a multi-year, referral-generating relationship.
Run Travel Advisor — Repeat-Client Relationship Ladder on a real problem
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How it works
Rungs and the trigger that lifts each: - First trip → profiled client (preferences, dates, milestones captured). - Profiled → annual (proactive next-trip suggestion timed to their calendar). - Annual → advocate (referral ask at the peak, testimonial, host events). Each rung has a scheduled touch, not a hope.
When to use it
- turning one-trip bookers into annual clients
- building a client-for-life book
- planning post-trip nurture
- 'how do I stop starting from zero every year?'
When not to use it
pure one-off transactional volume with no repeat intent.
Worked example
Travel Advisor — Repeat-Client Relationship Ladder
The parent customer-relationship-ladder moves a contact up rungs from stranger → advocate. A travel advisor's economics are recurring: the same household books yearly and refers. The ladder turns a single itinerary into a multi-year, referral-generating relationship.
Install this skill (free, MIT)
npx skills add deciqAI/knowledge-skillsUseful? Star the repo — stars help other builders find it.
Related mental models
The parent scenario-planning builds several plausible futures and a response to each.
The parent second-order-thinking traces downstream consequences others miss.
The parent opportunity-cost measures the value of the best foregone alternative.
The parent mece forces mutually-exclusive, collectively-exhaustive buckets.