── ── Industry
Travel Advisor — Commission & Markup Pricing
The parent pricing-strategy captures value by aligning price to willingness-to-pay and cost-to-serve. Travel advisors have a hybrid model — supplier commission + planning fees + markups — and mispricing (relying only on commission) leaves the planning labor unpaid on complex, low-commission trips.
Run Travel Advisor — Commission & Markup Pricing on a real problem
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How it works
- Separate commission (paid by supplier) from fee (paid by client for expertise/time). - Charge planning fees where cost-to-serve is high or components are non-commissionable (many airline tickets, some direct rates). - Tier by complexity/value, not by trip cost alone. - Decide markup vs net-plus-fee transparency per client segment.
When to use it
- setting planning fees vs commission
- deciding markup on net rates
- 'should I charge a fee or rely on commission?'
- pricing a service tier
- low-commission or non-commissionable components
When not to use it
fixed franchise pricing you can't change.
Worked example
Travel Advisor — Commission & Markup Pricing
The parent pricing-strategy captures value by aligning price to willingness-to-pay and cost-to-serve. Travel advisors have a hybrid model — supplier commission + planning fees + markups — and mispricing (relying only on commission) leaves the planning labor unpaid on complex, low-commission trips.
Install this skill (free, MIT)
npx skills add deciqAI/knowledge-skillsUseful? Star the repo — stars help other builders find it.
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