── ── Industry

RIA — Client Behavior Coaching (Loss Aversion)

The parent loss-aversion-prospect-theory shows losses loom ~2× gains and that framing drives choices. An RIA's biggest value-add (and retention lever) is preventing clients from selling low. Coaching = re-framing and pre-committing against predictable behavioral errors.

Run RIA — Client Behavior Coaching (Loss Aversion) on a real problem

Bring something you're actually deciding — free, in the browser.

Run this on your problem →

How it works

- Pre-commit: set the response to a drawdown in the IPS before it happens (rebalance, don't flee). - Reframe: show goal-progress and time-diversified odds, not daily P&L; frame in dollars-to-goal. - Reference points: avoid anchoring clients to the peak; anchor to plan and funded-ratio. - Distinguish behavioral panic from a real plan change (don't over-suppress legitimate concerns).

When to use it

  • a market drop has clients wanting to sell
  • framing performance reviews
  • onboarding risk tolerance
  • 'clients panic in downturns,' 'how do I keep them invested?'

When not to use it

a genuine plan change is warranted (don't rationalize a real problem away).

Worked example

RIA — Client Behavior Coaching (Loss Aversion)

The parent loss-aversion-prospect-theory shows losses loom ~2× gains and that framing drives choices. An RIA's biggest value-add (and retention lever) is preventing clients from selling low. Coaching = re-framing and pre-committing against predictable behavioral errors.

Install this skill (free, MIT)

$npx skills add deciqAI/knowledge-skills
View RIA — Client Behavior Coaching (Loss Aversion) source on GitHub →

Useful? Star the repo — stars help other builders find it.

Related mental models

Start free. Pay when it pays off.

These skills are open source. deciqAI is the operator team that runs them — autonomously, on your company.

Start free